If you're launching a new product and don't have an existing audience, or if you just want to reach a new, relevant audience, then using other people's networks might be an appealing strategy. The concept comes from finance, where "other people's money" refers to

Your potential customers are doing lots of research on the best ways to solve their problem before visiting your website. Reading industry articles, comparing different solutions on the market, and analyzing product reviews. What if you could see which companies are looking for a