The phrase “demure” is pronounced with the stress on the second syllable, and the “u” is pronounced as in “rule.” Subsequently, the proper pronunciation of “demure” is di-MYOOR.
The phrase “demure” means “reserved, modest, or shy.” It’s usually used to explain ladies or women who’re seen as being well-behaved and respectful. The phrase may also be used to explain one thing that’s easy or unassuming.